• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>SAP INFO >More Creativity, Please
【24h】

More Creativity, Please

机译：请更多创造力

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Traditional outreach marketing campaigns consist of direct mail, which averages U.S.$0.50 per piece, outbound telephone at U.S.$1.45 per call, and now, blasts of e-mails that typically cost U.S.$0.03-0.09 to execute, according to the Direct Marketing Association. Obviously, outbound e-mails have grown in popularity because of the cost per item. As Gartner pointed out, even the most well-crafted e-mail campaign gets lost in the volumes of spam e-mail, which it estimates to be over half of today's e-mail traffic. Spam has been known to bring corporate e-mail servers to a crawl, causing companies to invest in expensive "anti-spam" filters that are time-consuming to administer. These filters re- sult in many e-mails never reaching their intended destination. Additionally, government regulations regarding anti-spam are causing companies to rethink the common use of e-mail as an outbound communication channel for the execution of marketing campaigns.
机译：传统的外联营销活动包括直接邮件（平均每条0.50美元），外拨电话（每次呼叫1.45美元），现在，成批的电子邮件通常要花费0.03-0.09美元才能执行。显然，由于每件邮件的成本，出站电子邮件已变得越来越流行。正如Gartner指出的那样，即使是最精心设计的电子邮件活动也因垃圾邮件数量而丢失，据估计，垃圾邮件数量已占当今电子邮件流量的一半以上。众所周知，垃圾邮件使公司电子邮件服务器变得无处不在，导致公司投资于昂贵的“反垃圾邮件”过滤器，这些过滤器的管理非常耗时。这些过滤器会导致许多电子邮件永远无法到达其预期的目的地。此外，有关反垃圾邮件的政府法规正在促使公司重新考虑将电子邮件作为执行营销活动的对外通信渠道的普遍用法。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号