What journalists hate about public relations

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What journalists hate about public relations

机译：记者讨厌公共关系

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With editors working harder than ever before and companies desperate to get their stories out in a highly competitive environment, getting the balance right for the-technology PR person is not an easy task. Brian Dolby offers his guide to being a better PR person in 2011. At home I have a fridge magnet that advises me that, before being critical of someone I should first walk a mile in their shoes. Then, when they react, I'll be a mile away and I'll have their shoes. Now PR people, let's face it, are often critical of the media — especially the trade journalists — and yet how many of us have actually lived the life of a journalist and thought about the difficulties and frustrations on their side of the industry? We should be excellent communicators and yet often frustrations borne out of ignorance of each other's problems can lead to conflict and difficulties.

机译：由于编辑人员比以往任何时候都更加努力，并且公司迫切希望在高度竞争的环境中发表自己的故事，因此要想让技术公关人员保持平衡，并非易事。布赖恩·杜比（Brian Dolby）提供了如何在2011年成为更好的公关人员的指南。在家里，我有一个冰箱磁铁，它告诉我，在批评某人之前，我应该先穿上鞋子走一英里。然后，当他们做出反应时，我将相距一英里，我将拥有他们的鞋子。现在，让我们面对现实吧，公关人员通常对媒体（尤其是行业新闻记者）持批评态度，但是实际上我们当中有多少人过着新闻记者的生活，并思考着行业方面的困难和挫败感？我们应该是优秀的沟通者，但由于对彼此问题的无知而产生的挫败感常常会导致冲突和困难。

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《Satellite Evolution Asia》 |2011年第2期|p.1214|共2页
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What journalists hate about public relations

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