Communicating Sensitive Scientific Issues: The Interplay Between Values, Attitudes, and Euphemisms in Communicating Livestock Slaughter

Abrams Katie M.; Zimbres Thais; Carr Chad

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Communicating Sensitive Scientific Issues: The Interplay Between Values, Attitudes, and Euphemisms in Communicating Livestock Slaughter

机译：沟通敏感的科学问题：沟通牲畜屠宰过程中价值观，态度和委婉说法之间的相互作用

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In demands for transparency in livestock production, how should the industry deal with communicating the sensitive topic of slaughter? This study examined the different effects of livestock slaughter transparency (via video) on slaughter and transparency attitudes based on people's animal value orientation and the effects on the clarity and comfort of euphemisms. Findings indicated the video increased slaughter acceptance among all animal value orientations. All groups expected a high level of transparency from the industry regardless of the video. With respect to euphemisms, while slaughter was considered clearer, harvest was more comfortable.

机译：为了提高畜牧生产的透明度，该行业应如何应对有关屠宰的敏感话题？这项研究基于人们的动物价值取向以及对委婉语的清晰度和舒适度的影响，研究了牲畜屠宰透明度（通过视频）对屠宰和透明度态度的不同影响。调查结果表明，视频在所有动物价值取向中都提高了对屠宰的接受度。无论视频如何，所有团体都希望业界具有高度的透明度。关于委婉说法，虽然宰杀被认为比较清楚，但收割更为舒适。

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来源
《Science Communication》 |2015年第4期|485-505|共21页
作者
Abrams Katie M.; Zimbres Thais; Carr Chad;
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作者单位

Colorado State Univ, Ft Collins, CO 80523 USA;

Univ Florida, Gainesville, FL USA;

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原文格式 PDF
正文语种 eng
中图分类
关键词
attitudes; transparency; value orientation; communication effects; sensitive topics;

机译：态度;透明度;价值取向;沟通效果;敏感话题;

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Communicating Sensitive Scientific Issues: The Interplay Between Values, Attitudes, and Euphemisms in Communicating Livestock Slaughter

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