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Rejuvenating Design: Bikes, Batteries, and Older Adopters in the Diffusion of E-bikes

机译:复兴设计:电动自行车扩散中的自行车,电池和较旧的采用者

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摘要

Old age is not normally associated with innovativeness and technical prowess. To the contrary, when treating age as a distinct category, policy makers, innovation scholars, and companies typically regard younger people as drivers of innovation, and the early adoption of new technology. In this paper, we critically investigate this link between age, ineptness, and technology adoption using a case study of the diffusion of electric bikes in the Netherlands. We demonstrate how, during the first wave of e-bike acceptance, old age was constructed as an arena in which important learning processes took place, and where older persons became early adopters of e-bikes. Theoretically, this paper speaks critically to the prolific literature on innovation diffusion and its treatment of adopter categories as generic concepts. Using age as a central dimension, our research highlights the situated and constructed nature of adopter categories, and thus challenges age-based assumptions about innovation and technology use by younger and older persons. These insights about what we term the rejuvenation of e-bikes help us rectify existing biases of older persons as an inherently problematic group of technology users.
机译:老年通常与创新和技术能力无关。相反,在将年龄划分为不同的类别时,政策制定者,创新学者和公司通常将年轻人视为创新和早期采用新技术的驱动力。在本文中,我们以荷兰电动自行车的普及为例,认真研究了年龄,无能和技术采用之间的这种联系。我们展示了在第一波电动自行车接受过程中,老年人是如何构建重要学习过程的舞台,以及老年人成为电动自行车早期采用者的舞台。从理论上讲,本文对创新传播及其将采用者类别视为一般概念的多产文献进行了批判性发言。以年龄为中心,我们的研究突出了采用者类别的定位和构造性质,因此对年轻人和老年人基于年龄的关于创新和技术使用的假设提出了挑战。这些关于我们所谓的电动自行车复兴的见解有助于我们纠正老年人作为技术用户固有的问题群体所存在的偏见。

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