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Women’s Perceptions and Use of “Anti-Aging” Products

机译:妇女对“抗衰老”产品的看法和使用

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Recent advances in the cosmetics industry have accelerated the availability of products marketed as “anti-aging.” Our research goals were to identify the factors that predict women’s purchase of these products, and to gain insight into women’s perceptions of the anti-aging market. Three hundred and four Canadian women were surveyed about their use of anti-aging products, body satisfaction, aging anxiety, appearance importance, sociocultural pressures and self-esteem, as well as open-ended responses about their perceptions of anti-aging products. Greater aging anxiety and higher importance of appearance were related to greater likelihood of purchasing anti-aging products. Women also described an interesting paradox whereby they report using these products while remaining critical of media messages and embracing the idea of natural aging.
机译:化妆品行业的最新进展加速了被称为“抗衰老”产品的可用性。我们的研究目标是确定预测女性购买这些产品的因素,并深入了解女性对抗衰老市场的看法。调查了三百零四名加拿大妇女的抗衰老产品使用情况,身体满意度,焦虑症,外表重要性,社会文化压力和自尊心,以及对抗衰老产品看法的开放式回应。更大的老化焦虑和更高的外观重要性与购买抗衰老产品的可能性更大有关。妇女还描述了一个有趣的悖论,据此她们报告使用这些产品,同时对媒体信息保持批评,并拥护自然衰老的观念。

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