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首页> 外文期刊>The Singapore economic review >PERCEPTION TYPES OF HOME BUYERS BY Q METHODOLOGY: A COMPARATIVE STUDY OF HONG KONG, TAIWAN, AND THE USA
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PERCEPTION TYPES OF HOME BUYERS BY Q METHODOLOGY: A COMPARATIVE STUDY OF HONG KONG, TAIWAN, AND THE USA

机译：Q方法论对购房者的感知类型：香港，台湾和美国的比较研究

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摘要

It is commonly accepted that purchasing a home is one of the most important decisions that people can make in their lifetimes, and that perception types of home-buying decisions are critical constructs in housing market research. However, despite the large body of extant literature that has examined objective factors determining housing demand, few have analyzed home-purchase intention from a subjective perspective using a cross-sectional approach. To fill this research gap, this paper aims to distinguish and compare different perception types of home buying in Hong Kong, Taiwan, and the USA by using Q methodology, which utilizes subjective views and perceptions to capture general responses to a phenomenon. After analyzing the 30 samples of home buyers selected from each of these three areas being surveyed, the research results demonstrate that most home buyers in Hong Kong, Taiwan, and the USA are aggressive investors, pragmatists and lifelong financial planners, respectively.
机译：人们普遍认为，购房是人们一生中可以做出的最重要的决定之一，而购房决定的感知类型是住房市场研究的关键要素。然而，尽管已有大量文献研究了确定住房需求的客观因素，但很少有人使用横截面方法从主观角度分析购房意图。为了填补这一研究空白，本文旨在通过使用Q方法来区分和比较香港，台湾和美国的不同购房感知类型，该方法利用主观观点和感知来捕获对现象的一般反应。在对这三个领域的30个购房者样本进行分析之后，研究结果表明，香港，台湾和美国的大多数购房者分别是激进的投资者，实用主义者和终身理财计划者。

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