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WINDOWS OS VERSUS MAC OS: COULD ONE-WAY COMPATIBILITY BE AN EQUILIBRIUM OUTCOME?

机译:WINDOWS OS与MAC OS:单向兼容性能否成为平衡的结果?

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One-way compatibility is a phenomenon often observed in reality and Windows OS versus Mac OS is a good example. A vertical differentiation model is presented herein to analyze system firms' compatibility choices. This paper differs from the existing literature in two aspects: (1) The purebred and hybrid systems are vertically differentiated; (2) Since one-way compatibility is a phenomenon often observed in real life, this paper considers compatibility as being unilateral rather than bilateral and the possibility of one-way compatibility. We find that, depending on the quality of the hybrid system, any state of compatibility could be an equilibrium outcome. When the quality of a hybrid system is very small, both firms adopt compatibility. Second, despite the fact that firms always earn higher profit under full compatibility than they do under incompatibility, the equilibrium outcome is incompatibility when the quality of a hybrid system is very high, which means firms face a prisoners' dilemma under this situation. Finally, since a firm favors incompatibility more when its rivals adopt compatibility than when its rival adopts incompatibility, the equilibrium outcome is one-way compatibility when the quality of a hybrid system is intermediate. From this point of view, this paper provides a theoretical interpretation of one-way compatibility between Windows OS versus Mac OS. We also show that the market outcome is socially inefficient when the hybrid system's quality is relatively high.
机译:单向兼容性是现实中经常观察到的现象,Windows OS与Mac OS就是一个很好的例子。本文介绍了一种垂直分化模型,用于分析系统公司的兼容性选择。本文在两个方面与现有文献有所不同:(1)纯种和杂种系统是垂直区分的; (2)由于单向兼容是现实生活中经常观察到的现象,因此本文认为兼容是单边的而不是双边的,并且认为有单向兼容的可能性。我们发现,根据混合系统的质量,任何兼容状态都可能是均衡结果。当混合系统的质量很小时,两家公司都会采用兼容性。其次,尽管企业在完全兼容的情况下总是比不兼容的情况下获得更高的利润,但是当混合系统的质量很高时,均衡的结果就是不兼容,这意味着企业在这种情况下面临囚徒的困境。最后,由于与竞争者采用不相容性相比,当竞争者采用兼容性时企业更倾向于不相容性,因此当混合系统的质量处于中间水平时,均衡结果是单向兼容性。从这个角度出发,本文提供了Windows OS与Mac OS之间单向兼容性的理论解释。我们还表明,当混合动力系统的质量相对较高时,市场结果在社会上效率低下。

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