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首页> 外文期刊>Soccer & Society >The EURO 2008 bonanza: megaa??events, economic pretensions and the sports-media business alliance
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The EURO 2008 bonanza: megaa??events, economic pretensions and the sports-media business alliance

机译：2008年欧锦赛：大型活动，经济活动和体育媒体商业联盟

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Public reports in the media prior to EURO 2008 hailed the economic impact of hosting the event on the national economy. Whereas in the USA spectator sports have been frequently used as a device for drawing public expenditures and subsidies over the greater half of the past century, in the regional context of Europe and the focus of football such argumentations have a much shorter history, dating back to the recent football megaa??events of the twentya??first century. Sports megaa??events such as as the Olympic Games and the football World Cup have grown over the years and have thereby changed into commercial events, dominated by the power of satellite television and corporate interests. In comparison, the European Football Championships are much more limited in scope, yet we argue that their recent growth is based on the same socioa??economic changes. Why economic issues have become so important for contemporary sports megaa??events is a central question of this article. In an attempt to answer it, we take a critical look at several economic forecast studies and compare their assertions with the appreciation of the football event after its ending in Austria. We argue that the media, crucial actors of the a??sports-media-business alliancea??, played a leading role in the construction of the eventa??s bonanza image.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/14660970.2010.510747
机译：2008年欧锦赛之前，媒体上的公开报道赞扬了该赛事对国民经济的经济影响。在美国，在上个世纪上半叶，观众体育经常被用作吸引公共支出和补贴的手段，而在欧洲和足球这个地区，这种争论的历史要短得多，其历史可追溯至最近的足球巨星？二十世纪的事件。多年来，诸如奥运会和橄榄球世界杯这样的大型体育盛事不断增长，因此已转变为商业活动，以卫星电视和企业利益为主导。相比之下，欧洲足球锦标赛的范围更为有限，但我们认为，它们最近的增长是基于相同的社会经济变化。为什么经济问题对于当代体育盛事如此重要？这是本文的核心问题。为了回答这个问题，我们批判性地看了几项经济预测研究，并将它们的主张与足球事件在奥地利结束后的赞赏进行了比较。我们认为，媒体是“体育，媒体，商业联盟”的重要角色，在构建活动图片的富足形象方面发挥了领导作用。查看全文下载全文相关的var addthis_config = {ui_cobrand：“泰勒和弗朗西斯在线”，services_compact：“ citeulike，netvibes，twitter，technorati，delicious，linkedin，facebook，stumbleupon，digg，google，更多”，发布号：“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/14660970.2010.510747

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