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首页> 外文期刊>Social influence >Less is sometimes more: How repetition of an antismoking advertisement affects attitudes toward smoking and source credibility
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Less is sometimes more: How repetition of an antismoking advertisement affects attitudes toward smoking and source credibility

机译：少则有时多：重复禁烟广告如何影响吸烟态度和来源信誉

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摘要

Research on effects of message repetition suggested an inverted U-shaped relationship between the number of message repetitions and the attitude toward the message content. Furthermore, it was indicated that when people are processing persuasive health messages, they use source credibility as a cue for judgments about the message. Built on that, repetition of an antismoking advertisement should initially increase source credibility and negative attitudes toward smoking. But when repetition rises to an excessive level, source credibility decreases, what in turn should decrease negative attitudes toward smoking. This study (N = 276) provided strong support for the hypothesized inverted U-shaped relationship. This effect was mediated by perceived source credibility and remained unaffected by smoking behavior. Implications are discussed.
机译：对消息重复效果的研究表明，消息重复次数与对消息内容的态度之间呈倒U型关系。此外，据指出，当人们在处理有说服力的健康信息时，他们会使用来源可信度作为判断该信息的线索。在此基础上，重复播放反吸烟广告应该首先会提高来源信誉度和对吸烟的消极态度。但是，当重复次数过多时，来源可信度就会下降，这反过来又应该减少对吸烟的消极态度。这项研究（N = 276）为假设的倒U形关系提供了有力的支持。这种效果是由感知到的来源可信度介导的，并且不受吸烟行为的影响。讨论了含义。

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