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Post-decisional information search: Balancing the pains of suspecting the worst with the comforts of knowing the worst

机译:决策后信息搜索:平衡怀疑最坏情况的痛苦与了解最坏情况的舒适度

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摘要

Selective exposure normally refers to individuals' tendency to favor information that reinforces and is consonant with personal views while avoiding information that contradicts their views. In this article the authors explain why consumers are willing to seek (post-decisional) information, particularly when that information might reveal they made a bad decision. Interestingly, this new approach to selective exposure also explains why individuals might choose to temporarily avoid important (and even potentially reassuring) information that may serve their future goals. We propose the avoidance of important knowledge and the search for painful (as well non-instrumental) knowledge as a counterintuitive strategy for regulating the intensity of negative feelings experienced throughout one's day-to-day affairs.
机译:选择性暴露通常是指个人倾向于倾向于加强和符合个人观点的信息,同时又避免与自己观点相矛盾的信息。在本文中,作者解释了为什么消费者愿意寻求(决策后的)信息,尤其是当该信息可能表明他们做出了错误的决定时。有趣的是,这种新的选择性暴露方法也解释了为什么个人可能选择暂时避开可能有助于其未来目标的重要(甚至可能使人放心)的信息。我们建议避免使用重要知识,而寻求痛苦的(以及非工具性的)知识,以此来调节人们在日常事务中所经历的负面情绪的强度。

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