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The transmitter-persistence effect: Resolving the dispute

机译:发射机持久性效应:解决争端

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Previous research has demonstrated that expecting to transmit a persuasive message to another person preserves the transmitters' attitudes over time. This finding was originally explained by the organized cognitive construct in which transmitters store the message. Other researchers suggested that the attitudes' persistence stemmed from the incompleteness of the task; i.e., the transmitters did not actually transmit the message. The current research aimed at resolving the dispute by comparing the attitude persistence of receivers of information to that of transmitters who ultimately did not transmit information and to that of transmitters who actually did transmit information to other people. While the attitudes of receivers weakened over time, the attitudes of the finished and unfinished transmitters persisted, supporting the original explanation.
机译:先前的研究表明,期望将说服力的消息发送给另一个人可以保留发送者随时间的态度。此发现最初是由有组织的认知结构解释的,发射机在其中存储了消息。其他研究人员认为,态度的持久性源于任务的不完整。即,发送方实际上并未发送该消息。当前的研究旨在通过将信息接收者与最终没有发送信息的发送者与实际向其他人发送信息的发送者的态度持久性进行比较来解决争议。尽管随着时间的推移,接收器的态度逐渐减弱,但完成和未完成的发送器的态度仍然存在,从而支持了最初的解释。

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