Implementing a Community-Based Social Marketing Program to Increase Recycling

Tracey Haldeman; Jeanine Warisse Turner

首页> 外文期刊>Social Marketing Quarterly >Implementing a Community-Based Social Marketing Program to Increase Recycling

【24h】

Implementing a Community-Based Social Marketing Program to Increase Recycling

机译：实施基于社区的社会营销计划以提高回收率

获取原文

获取原文并翻译 | 示例

获取外文期刊封面封底 >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

This article examines the effectiveness of implementing a community-based social marketing program to increase recycling. Researchers went door-to-door in a 200-home community distributing recycling containers, securing commitments to recycle, and increasing knowledge of what, why, how, and when to recycle. We analyzed the effect of the program by weighing recycling collected immediately after program implementation and then analyzing the weight of recycling collected a number of months later to measure sustainability. We found that automatic curbside distribution of recycling containers and face-to-face contact have a sizable, and partially sustainable, positive effect on the rate of recycling. Based on the results, we propose practical implications for motivating increased recycling.

机译：本文探讨了实施基于社区的社会营销计划以提高回收率的有效性。研究人员在一个有200个家庭的社区中挨家挨户分发回收容器，确保回收承诺，并增加了关于什么，为什么，如何以及何时回收的知识。我们通过权衡计划实施后立即收集的回收利用，然后分析数月后收集的回收利用权重来衡量可持续性，从而分析了该计划的效果。我们发现，回收容器的路边自动分配和面对面的接触对回收率具有相当大且部分可持续的积极影响。根据结果，我们提出了促进回收利用的实际意义。

著录项

来源
《Social Marketing Quarterly》 |2009年第3期|p.114-127|共14页
作者
Tracey Haldeman; Jeanine Warisse Turner;
展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词

相似文献

外文文献
中文文献
专利

1. Increased exposure to community-based education and 'below the line' social marketing results in increased fruit and vegetable consumption. [J] . Glasson C., Chapman K., Wilson T., Public Health Nutrition . 2013,第11期

机译：接受社区教育和“线下”社会营销的机会增加，导致水果和蔬菜的消费增加。
2. Increased exposure to community-based education and ‘below the line’ social marketing results in increased fruit and vegetable consumption [J] . Clare Hughes, Colleen Glasson, Erica James, Public Health Nutrition . 2013,第11期

机译：接受社区教育的机会增加以及“线下”社会营销导致水果和蔬菜消费增加
3. A community-based social marketing campaign at Pacific University Oregon Recycling, paper reduction, and environmentally preferable purchasing [J] . Elaine J. Cole, Laura Fieselman International journal of sustainability in higher education . 2013,第2期

机译：太平洋大学俄勒冈州回收社区基于社区的社会营销活动，减少纸张使用和环保购买
4. SOCIAL MOVEMENTS SOCIAL MARKETING: Keep America Beautiful programs building momentum for recycling - (PPT) [C] . Rob Wallace Sustainable Packaging Forum . 2012

机译：社会运动和社会营销：保持美国美丽计划建设回收势头 - （PPT）
5. A community-based social marketing campaign to green the offices at Pacific University: Recycling, paper reduction and environmentally preferable purchasing. [D] . Cole, Elaine Janet. 2007

机译：以社区为基础的社会营销活动，以使太平洋大学的办公室变得绿色：回收，减少纸张和对环境有利的采购。
6. Implementing a community-based social marketing project to improve agricultural worker health. [O] . J Flocks, L Clarke, S Albrecht, 2001

机译：实施基于社区的社会营销项目以改善农业工人的健康状况。
7. Increased exposure to community-based education and 'below the line' social marketing results in increased fruit and vegetable consumption [O] . Glasson, Colleen, Chapman, Kathy, Wilson, Tamara, 2013

机译：接受社区教育的机会增加以及“线下”社会营销导致水果和蔬菜消费增加

Implementing a Community-Based Social Marketing Program to Increase Recycling

摘要

著录项

相似文献

相关主题

期刊订阅