Stratolaunch's very large airplane has a very short name: Roc, after the mythological giant bird of prey. At least, that's its name for now. During a rare media tour of the company's giant hangar at the Mojave Air and Space Port in California June 16, Chuck Beames and other company officials suggested they would be open to renaming the airplane. That's in part because it sounds a little too much like "rock," an inelegant moniker for what they hope will be a graceful plane. If they do, it will reguire a fair amount of internal re-branding, as the Roc name was everywhere, from stickers on tool cabinets to the t-shirts worn by employees building the plane.
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