The Impact of Frictions in Routine Execution on Economies of Scope

Brahm Francisco; Tarzijan Jorge; Singer Marcos

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The Impact of Frictions in Routine Execution on Economies of Scope

机译：例行执行中的摩擦力对范围经济的影响

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摘要

Based on a detailed database of a beverages producer-distributor that expanded its product variety by leveraging its logistic network, we show that product diversification generates economies of scope and also higher operational costs. The result is an inverted-U relationship between variety and productivity: When the firm offers few additional categories, productivity grows, but as the number of categories rises, the costs of executing the operational routines increase rapidly and productivity falls. The negative effect on productivity increases if the added product category is more dissimilar to previous ones, and decreases with learning front operational experience. Our results highlight how frictions at the operational level can limit the benefits of diversification, even in the absence of other sources of diseconomies, such as increased coordination needs.

机译：基于饮料生产商-分销商的详细数据库，该数据库通过利用其物流网络扩展了产品种类，我们显示出产品多样化可以带来范围经济和更高的运营成本。结果是品种和生产率之间存在倒U型关系：当公司提供的附加类别很少时，生产率会提高，但是随着类别数量的增加，执行操作例程的成本会迅速增加，而生产率会下降。如果增加的产品类别与以前的产品类别不同，则对生产率的负面影响会增加，而随着学习前线操作经验的增加，负面影响会降低。我们的结果表明，即使在没有其他不经济根源（例如增加协调需求）的情况下，运营层面的摩擦又如何限制多元化带来的好处。

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来源
《Strategic Management Journal》 |2017年第10期|2121-2142|共22页
作者
Brahm Francisco; Tarzijan Jorge; Singer Marcos;
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作者单位

Pontificia Univ Catolica Chile, Santiago, Chile|Univ Cambridge, Cambridge, England;

Pontificia Univ Catolica Chile, Santiago, Chile;

Pontificia Univ Catolica Chile, Santiago, Chile;

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收录信息美国《科学引文索引》(SCI);美国《工程索引》(EI);
原文格式 PDF
正文语种 eng
中图分类
关键词
economies of scope; learning; product variety; productivity; routines;

机译：范围经济;学习;产品种类;生产率;例程;

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The Impact of Frictions in Routine Execution on Economies of Scope

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