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Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions

机译：提升重新安置成本：战略动态和竞争性互动

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This article proposes an approach for modeling competitive interactions that incorporates the costs to firms of changing strategy. The costs associated with strategy modifications, which we term "repositioning costs," are particularly relevant to competitive interactions involving major changes to business strategies. Repositioning costs can critically affect competitive dynamics and, consequently, the implications of strategic interaction for strategic choice. While the literature broadly recognizes the importance of such costs, game-theoretic treatments of major strategic change, with very limited exceptions, have not addressed them meaningfully. We advocate greater recognition of repositioning costs and illustrate with two simple models how repositioning costs mayfacilitate differentiation and affect the value of a firm's capability to reduce repositioning costs through investments in flexibility.
机译：本文提出了一种建模竞争互动的方法，该方法将改变战略的企业的成本纳入其中。与策略修改相关的成本（我们称为“重新定位成本”）与涉及重大更改业务策略的竞争性交互作用特别相关。重新定位成本可能会严重影响竞争动态，进而影响战略互动对战略选择的影响。尽管文献广泛地认识到了这种成本的重要性，但除了极少数例外情况外，对重大战略变革的博弈论处理并未有效地解决这些问题。我们主张对重新安置成本有更多的认识，并通过两个简单的模型来说明重新安置成本如何促进差异化并影响公司通过投资灵活性来降低重新安置成本的能力的价值。

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