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Time and Space in Strategy Discourse: Implications for Intertemporal Choice

机译：策略话语中的时空：对跨期选择的启示

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Research summary: When describing the future, executives draw analogies between time and space (we are on the right path, the deadline is approaching). These analogies shape how executives construe the future and influence attitudes to action with long-term benefits but short-term costs. Ego-moving frames (we are approaching the future) prompt a focus on the present, whereas time-moving frames (the future is approaching) underscore the advent of the future as inevitable. Ultimately, action that prioritizes long-term returns depends both on how executives conceive of the future and whether they believe they can engender favorable outcomes. This balance between recognizing the inevitability of the future (time-moving frame) and the capacity to shape outcomes (control beliefs) stands in contrast to the more agentic forms of discourse that are dominant in strategy.Managerial summary: Executives often prioritize maximizing immediate returns over investing to build a long-term competitive advantage. How they think about the future offers one explanation for this short-termism. This article distinguishes two ways of framing the future with implications for decision-making. Are we approaching the future (the ego-moving frame) or is it approaching us (the time-moving frame)? As long as executives have confidence in their ability to achieve forecasted results, they focus on long-term returns in their decision-making when they recognize the advent of the future as inevitable (the time-moving frame). In contrast, though executives use the ego-moving frame to show that they are active agents, they weigh future returns less heavily when framing the future in this way. Copyright (c) 2017 John Wiley & Sons, Ltd.
机译：研究摘要：在描述未来时，高管们会在时间和空间之间进行类比（我们走在正确的道路上，临近最后期限）。这些类比塑造了高管如何诠释未来，并以长期的收益和短期的成本影响着对行动的态度。自我移动的框架（我们正在接近未来）促使人们关注当前，而时间移动的框架（我们正在接近未来）强调了不可避免的未来的到来。归根结底，优先考虑长期回报的行动既取决于高管如何看待未来，又取决于他们是否认为自己可以带来有利的结果。认识到未来的必然性（时移框架）和塑造结果的能力（控制信念）之间的这种平衡与战略中占主导地位的更具代理性的话语形式形成鲜明对比。管理摘要：高管人员通常优先考虑最大化即时收益过度投资以建立长期竞争优势。他们对未来的看法为这种短期主义提供了一种解释。本文区分了两种构架未来并涉及决策的方法。我们是在接近未来（自我移动框架）还是在接近我们（时间移动框架）？只要高管对实现预期结果的能力充满信心，当他们认识到未来的到来是不可避免的（时移框架）时，他们就专注于决策的长期回报。相反，尽管高管们使用自我移动框架来表明他们是积极的推动者，但是当以这种方式来构筑未来时，他们对未来收益的权重降低了。版权所有（c）2017 John Wiley＆Sons，Ltd.

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