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首页> 外文期刊>Strategic Management Journal >Crowding, satiation, and saturation: The days of television series' lives
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Crowding, satiation, and saturation: The days of television series' lives

机译：拥挤，饱足和饱和：电视连续剧的生活时代

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The performance of firms depends not just on the structure of the industries in which they compete but also on their relative positioning within those industries, in terms of operating within particular niches. We propose that demand for these niches depends endogenously on the historical ecology of the products offered: Niches become saturatedreduced in their ability to support productsas a large number of previous offerings allows the audience to satisfy its desire for products of a particular type. Analyzing the survival rates of television series aired in the United States from 1946 to 2003, we found that the survival rates of future entrants fell with the extensiveness of recent offerings in the niche, and that the negative association between crowding and survival also weakened with this saturation. Copyright (c) 2014 John Wiley & Sons, Ltd.
机译：公司的业绩不仅取决于它们竞争的行业的结构，而且还取决于它们在这些行业中的相对地位（就特定细分市场的经营而言）。我们建议对这些壁ni的需求内在地取决于所提供产品的历史生态：壁become的支持产品能力已经饱和，因为大量先前的产品允许观众满足其对特定类型产品的需求。通过分析1946年至2003年在美国播出的电视连续剧的生存率，我们发现未来进入者的生存率随着利基市场中最新产品的广泛性而下降，拥挤与生存之间的负面联系也因此而减弱。饱和。版权所有（c）2014 John Wiley＆Sons，Ltd.

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