DOES MARKET ORIENTATION MATTER? A TEST OF THE RELATIONSHIP BETWEEN POSITIONAL ADVANTAGE AND PERFORMANCE

G.Tomas M.Hult; David J.Ketchen Jr

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DOES MARKET ORIENTATION MATTER? A TEST OF THE RELATIONSHIP BETWEEN POSITIONAL ADVANTAGE AND PERFORMANCE

机译：市场定位很重要吗？位置优势与性能之间的关系测试

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A recent series of articles in the Strategic Management Journal has discussed the potential value of an organization developing a market orientation in its quest to achieve success. We posit that market orientation can enhance success, but that its potential value should not be considered in isolation. Specifically, we draw on the resource-based view of the firm to suggest that four capabilities-market orientation, entrepreneurship, innovativeness, and organizational learning-each contribute to the creation of positional advantages for some firms.

机译：《战略管理杂志》上最近的一系列文章讨论了组织在寻求成功方面发展市场定位的潜在价值。我们认为，以市场为导向可以增强成功，但不应孤立地考虑其潜在价值。具体来说，我们借鉴企业的资源基础观点，提出四种能力，即市场导向，企业家精神，创新能力和组织学习能力，每种能力都为某些企业创造了位置优势。

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来源
《Strategic Management Journal》 |2001年第9期|p.899-906|共8页
作者
G.Tomas M.Hult; David J.Ketchen Jr;
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收录信息美国《科学引文索引》(SCI);美国《工程索引》(EI);
原文格式 PDF
正文语种 eng
中图分类工业企业组织与管理;
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DOES MARKET ORIENTATION MATTER? A TEST OF THE RELATIONSHIP BETWEEN POSITIONAL ADVANTAGE AND PERFORMANCE

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