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Erich Joachimsthaler: The principle of shared value drives the success of the 'interaction field' business model

机译：Erich Joachimsthaler：共享价值原则推动了“互动场”商业模式的成功

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摘要

As the digital revolution continues to advance, driven by new technologies and business model innovations, the implications for companies that have been slow to adapt are becoming more and more apparent. As digital strategy experts, Marco lansiti and Karem Lakhani recently observed, cumulative investments in information technology infrastructure have already "greatly exceeded the trillion-dollar mark" and "the power of software and computing has increased to the level that a very large number of traditionally human and managerial tasks can be performed by algorithms and digital networks." This is leading to the emergence of a new breed of "data centric" organizations which are "transforming our economy and defining the emergence of a new age." According to Erich Joachimsthaler in his new book The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers and Society, the future being unleashed by this level of data-centricity will be one of "untold and unimaginable value creation and prosperity." However, it will be "value and wealth creation with a huge difference from what we know today" and will require companies and their leaders to take a new kind of "interaction field" perspective on how value is created and captured if they are to survive and thrive in this new context.
机译：随着新技术和商业模式创新的推动，由于新技术和商业模式的创新驱动，对适应缓慢的公司的影响变得越来越明显。作为数字战略专家，Marco Lansiti和Karem Lakhani最近观察到，信息技术基础设施的累积投资已经“大大超过了万亿美元标志”，“软件和计算的力量增加到了一个非常大量的传统上的水平人类和管理任务可以通过算法和数字网络进行。“这导致了新品种的“数据中心”组织，这些组织是“改变我们的经济并定义新时代的出现”。据他的新书互动领域的互动领域：革命性的新途径为企业，客户和社会创造共同价值，未来因这种数据为中心的未来将是“无国情和不可思议的价值创造和繁荣”之一。“然而，它将是“与我们今天所知道的巨大差异的价值和财富创造”，并将要求公司及其领导人采取新的“互动领域”的角度，就如何生存和捕获价值在这个新的背景下茁壮成长。

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