When I decided to commit to leaving the corporate world and open my studio, I knew I was going to be facing an uphill climb in introducing my studio to the community, as well as in changing the perception that people needed to drive 45 miles to Boise in order to obtain a quality portrait. I knew that I would need to find creative avenues of marketing in order to get the most return on my marketing dollars, and that I would have to introduce myself to my target market in a manner that said style and class.rnComing from the engineering field, where it's not abnormal for several firms to collaborate on a project, 1 decided to utilize this knowledge to approach other businesses in my community and invite them to co-business with me, tapping into one another's client lists to increase business for all of us.
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