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首页> 外文期刊>Systems Engineering >Confronting an Identity Crisis—How To 'Brand' Systems Engineering
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Confronting an Identity Crisis—How To 'Brand' Systems Engineering

机译：面对身份危机—如何“品牌化”系统工程

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摘要

Systems Engineering is not a new discipline; the term has been in use since World War Ⅱ. Yet, while there has been no shortage of definitions of the term over the years (not all of which are consistent), there is little consensus on the scope of Systems Engineering. This is particularly true in relation to other overlapping disciplines such as System Dynamics, Operations Research, Industrial Engineering, Project Management, Soft Systems Methodology, Specialist Engineering, and Control Theory, which share many of the origins and techniques of Systems Engineering. This paper presents a landscape of disciplines and suggests that INCOSE should "brand" Systems Engineering strategically, defining explicitly its position within this landscape including its points of parity (overlaps) and points of difference with other disciplines. Actively branding Systems Engineering will broaden its appeal and attract more interest from stakeholders outside the current Systems Engineering community. INCOSE's "market share" relative to its biggest systems competitor—Project Management—is falling, so even though INCOSE membership is rising, more needs to be done to promote the profession.
机译：系统工程不是一门新学科。该术语自第二次世界大战以来一直使用。然而，尽管多年来一直不乏该术语的定义（并非所有定义都是一致的），但对于系统工程的范围却鲜有共识。对于其他重叠的学科，例如系统动力学，运筹学，工业工程，项目管理，软系统方法论，专业工程和控制理论，尤其如此，这些学科具有许多系统工程的起源和技术。本文介绍了学科领域，并建议INCOSE对其战略进行“品牌化”，明确定义其在该领域中的位置，包括其同等点（重叠）和与其他学科的不同点。积极品牌化Systems Engineering将扩大其吸引力，并吸引当前Systems Engineering社区之外的利益相关者的更多兴趣。相对于其最大的系统竞争对手项目管理，INCOSE的“市场份额”正在下降，因此即使INCOSE的会员人数在增加，也需要做更多的工作来促进这一职业。

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