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How does gamification improve user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role

机译：游戏化如何改善用户体验？用户体验的前因和后果及其中介作用的实证研究

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摘要

Given the growing commercial importance of the "user experience", better application of gamification. Thus, this study aims at exploring the antecedents and consequences of user experience and its mediating role in an online gamification context. Specifically, this study uses structural equation modeling to test the causal relationships among perceived mobility, utilitarian and hedonic features, user experience, perceived benefits (self benefit and social benefit), types of perceived value (information value, experiential value, social value, and transaction value), and brand equity (perceived quality, brand loyalty, brand associations, and brand trust) in an online gamification context. Results show that perceived mobility has a significant impact on utilitarian and hedonic features, while perceived mobility and utilitarian and hedonic features influence user experience, which in turn, affects perceived benefits, types of perceived value, and brand equity. Additionally, the mediating effect of user experience is also confirmed in this study. In summary, the findings of this study can help website managers improve their users' perception of benefits, value, and brand equity more effectively and act as a guide to research and development (R&D) of gamification to obtain competitive advantage in the online context.
机译：鉴于“用户体验”在商业上的重要性日益提高，因此游戏化的更好应用。因此，本研究旨在探讨用户体验的前因和后果及其在在线游戏化背景下的中介作用。具体而言，本研究使用结构方程模型来测试感知的移动性，功利主义和享乐主义特征，用户体验，感知的利益（自我利益和社会利益），感知价值的类型（信息价值，体验价值，社会价值和在线游戏化环境中的交易价值）和品牌资产（感知质量，品牌忠诚度，品牌协会和品牌信任）。结果表明，感知的移动性对功利主义和享乐主义特征具有重大影响，而感知的移动性以及功利主义和享乐主义特征影响用户体验，进而影响感知的利益，感知的价值类型和品牌资产。此外，本研究还证实了用户体验的中介作用。总而言之，这项研究的结果可以帮助网站管理员更有效地提高用户对收益，价值和品牌资产的认知，并作为游戏化研究与开发（R＆D）的指南，以在在线环境中获得竞争优势。

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