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Who will be smart home users? An analysis of adoption and diffusion of smart homes

机译：谁将成为智能家居用户？智慧家庭的采用和传播分析

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摘要

A smart home is considered a primary service of the Internet of Things (IoT), and global leading companies are launching smart home services/products based on the IoT. However, the spread of smart homes has been slower than expected, and analysis of smart homes from a demand perspective is required. This study suggests implications for promoting the smart home market by analyzing factors affecting adoption and diffusion of smart homes. A technology acceptance model was used to describe the adoption of smart homes and a multivariate probit model was used to describe the diffusion of smart homes. The characteristics of smart homes such as network effects between services/products and the importance of personal information protection were considered in addition to demographic variables. The results of this study show that compatibility, perceived ease of use, and perceived usefulness have significant positive effects on purchase intention. In terms of purchase timing, unlike other information and communication technology (ICT) services/products, older consumers are more likely to purchase smart homes within a given time period than are younger consumers. Therefore, a strategy for promoting smart home purchases by young consumers is required to increase market demand.
机译：智能家居被视为物联网（IoT）的主要服务，全球领先的公司正在基于IoT推出智能家居服务/产品。但是，智能家居的普及速度比预期的要慢，因此需要从需求角度分析智能家居。这项研究通过分析影响智能家居采用和普及的因素，提出了促进智能家居市场的含义。技术接受模型用于描述智能家居的采用，多元概率模型用于描述智能家居的普及。除人口变量外，还考虑了智能家居的特征，例如服务/产品之间的网络效应以及个人信息保护的重要性。这项研究的结果表明，兼容性，感知的易用性和感知的实用性对购买意愿具有明显的积极影响。在购买时机上，与其他信息和通信技术（ICT）服务/产品不同，与年轻消费者相比，老年消费者在给定时间段内更有可能购买智能家居。因此，需要一种策略来促进年轻消费者购买智能家居，以增加市场需求。

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