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Taking risks in the face of uncertainty: An exploratory analysis of green innovation

机译：面对不确定性冒险：绿色创新的探索性分析

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摘要

The relationship between uncertainty and firms' risk-taking behaviour has been a focus of investigation since early discussion of the nature of enterprise activity. Here, we focus on how firms' perceptions of environmental uncertainty and their perceptions of the risks involved impact on their willingness to undertake green innovation. Analysis is based on a cross-sectional survey of UK food companies undertaken in 2008. The results reinforce the relationship between perceived environmental uncertainty and perceived innovation risk and emphasise the importance of macro-uncertainty in shaping firms' willingness to undertake green innovation. The perceived (market-related) riskiness of innovation also positively influences the probability of innovating, suggesting either a proactive approach to stimulating market disruption or an opportunistic approach to innovation leadership. (C) 2016 The Authors. Published by Elsevier Inc.
机译：自从对企业活动性质的早期讨论以来，不确定性与企业冒险行为之间的关系一直是研究的重点。在这里，我们重点关注企业对环境不确定性的看法以及对涉及风险的看法如何影响他们进行绿色创新的意愿。分析基于2008年对英国食品公司进行的横断面调查。结果加强了感知的环境不确定性与感知的创新风险之间的关系，并强调了宏观不确定性对塑造企业进行绿色创新的意愿的重要性。感知到的（与市场相关的）创新风险也对创新的可能性产生积极影响，这表明要么采取积极措施来刺激市场破坏，要么采用机会主义方法来创新。 （C）2016作者。由Elsevier Inc.发布

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