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Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior

机译：阐明影响绿色产品接受的因素：计划行为理论的扩展

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Recent environmental disasters worldwide have made people consider the need for environmental protection. Therefore, the invisible pressure from these people made a paradigm shift on the economic structure as well as the business strategies. Even if these pressures from the environmental-friendly people are not forceful, it is nevertheless inevitable to put more strategic importance on the environment. The aim of this study was to identify determinants of acceptance of green products, including attitude, subjective norm and perceived behavioral control of theory of planned behavior with social impression, environmental consciousness, and environmental ethics and beliefs to understand and predict the adoption of consumer intentions. An online survey with 406 responses has been analyzed by partial least square (PLS). This study found that the attitude, perceived behavioral control, environmental consciousness of consumers and the environmental ethics and beliefs of consumers have a significant positive association with their intention to use green products, while the subjective norms consumers and the social impression consumers are positively but not significantly correlated to their intentions towards using green products. Based on these results, several strategic suggestions for participators and academics as well as policy implications to promote the green production were offered. (C) 2016 Elsevier Inc. All rights reserved.
机译：世界范围内最近发生的环境灾难使人们考虑了环境保护的必要性。因此，这些人的无形压力使经济结构和商业策略发生了范式转变。即使来自环保人士的压力不是很强，也不可避免地要在环境上增加战略重要性。这项研究的目的是确定对绿色产品的接受程度的决定因素，包括态度，主观规范和对计划行为理论具有社会印象，环境意识，环境道德和信念的知觉行为控制，以理解和预测消费者意图的采用。通过偏最小二乘（PLS）分析了具有406个响应的在线调查。这项研究发现，消费者的态度，感知的行为控制，消费者的环境意识以及消费者的环境道德和信念与他们使用绿色产品的意图有着显着的正相关性，而主观规范消费者和社会印象消费者则是积极的，但并非如此。与他们使用绿色产品的意图密切相关。根据这些结果，为参与者和学者提供了一些战略建议以及促进绿色生产的政策含义。 （C）2016 Elsevier Inc.保留所有权利。

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