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The effect of new media on consumer media usage: An empirical study in South Korea

机译：新媒体对消费媒体使用的影响：韩国的一项实证研究

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摘要

The advent and proliferation of the Internet (a form of new media) have heavily influenced consumers' media usage behavior and a number of other social, political, cultural, and economic outcomes. The recent introduction of smart mobile media, including smartphones and tablets, is expected to similarly affect these issues. This study empirically analyzes how the advent of the Internet and smart mobile media affects Korean consumers' media usage behavior, seeking to provide a means to anticipate the ripple effect to societal outcomes related to the evolution of new media in Korea. We modeled consumers' media usage behavior and conducted preference and simulation analyses using data gleaned from a survey of consumers' media behavior and a Multiple Discrete-Continuous Extreme Values (MDCEV) model. The results of the analyses illustrate how consumer preferences regarding old and new media differ in terms of socio-demographic variables. Moreover, the analyses revealed that whereas the advent of the Internet has negatively influenced consumers' use of old media, the arrival of smart mobile media has had a synergistic effect on television use. As a result the advent of mobile media increased the use of television, but decreased use of other forms of old media.
机译：互联网（新媒体的一种形式）的出现和普及已经严重影响了消费者的媒体使用行为以及许多其他的社会，政治，文化和经济成果。预计最近推出的智能移动媒体（包括智能手机和平板电脑）也会同样影响这些问题。这项研究从经验上分析了互联网和智能移动媒体的出现如何影响韩国消费者的媒体使用行为，力图提供一种手段来预测与韩国新媒体发展相关的社会后果的连锁反应。我们对消费者的媒体使用行为进行了建模，并使用从消费者的媒体行为调查和多重离散连续极值（MDCEV）模型中收集的数据进行了偏好和模拟分析。分析结果说明，消费者对新旧媒体的偏好在社会人口统计学变量方面是如何不同的。此外，分析表明，尽管互联网的出现对消费者对旧媒体的使用产生了负面影响，但智能移动媒体的到来对电视的使用产生了协同作用。结果，移动媒体的出现增加了电视的使用，但减少了其他形式的旧媒体的使用。

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  • 作者

    JongRoul Woo; Jae Young Choi; Jungwoo Shin; Jongsu Lee;

  • 作者单位

    Technology Management, Economics, and Policy Program, College of Engineering, Seoul National University, San 56-1, Sillim-Dong, Kwanak-Gu, Seoul 151-742, South Korea;

    Korea Institute for Industrial Economics and Trade (KIET), 66, Hoegiro, Dongdaemun-gu, Seoul, South Korea;

    Center for Transportation Research, Cockrell School of Engineering, The University of Texas at Austin, 1 University Station C1761, Austin, TX 78712, United States;

    Technology Management, Economics, and Policy Program, College of Engineering, Seoul National University, San 56-1, Sillim-Dong, Kwanak-Gu, Seoul 151-742, South Korea;

  • 收录信息 美国《科学引文索引》(SCI);美国《工程索引》(EI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    New media; Media usage behavior; Preference analysis; Scenario analysis; Multiple Discrete-Continuous Extreme Value; model;

    机译：新媒体;媒体使用行为;偏好分析;情景分析;多重离散连续极值;模型;

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