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Decision-making For New Technology: A Multi-actor, Multi-objective Method

机译：新技术决策：多参与者，多目标方法

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摘要

Technology managers increasingly face problems of group decision. The scale and complexity of research, development and alliance efforts in emerging fields of technology mandate as correspondingly sophisticated form of group coordination. Information technology, biotechnology and nanotechnology are good examples of sectors with complex coordination problems. Choices made include the selection of projects, the choice of investment alternatives, and the formation of technology licensing agreements. Multi-criteria decision analysis (MCDA) methods are often used to help decision-makers in such situations. This paper explores an approach closely related to MCDA, known as exchange modeling. Exchange modeling incorporates actor preferences, and assumptions about the play of the game, to better examine the resulting preferences of groups. The advantage of this method is that the results provide an improved prescription for strategy, given the constraints of preferences and existing alliance structures. The model is motivated based upon the needs of technology managers in new, converging fields of technology. The model is formally analyzed using operations research techniques. We then apply the model to a representative technology management problem in the converging fields of informatics, bio and nanotechnology.
机译：技术经理越来越多地面临群体决策的问题。新兴技术领域中研究，开发和联盟努力的规模和复杂性要求作为小组协调的相应复杂形式。信息技术，生物技术和纳米技术是具有复杂协调问题的部门的典范。做出的选择包括项目选择，投资选择的选择以及技术许可协议的形成。多准则决策分析（MCDA）方法通常用于在这种情况下帮助决策者。本文探讨了一种与MCDA密切相关的方法，称为交换建模。 Exchange建模结合了演员的偏好和有关游戏玩法的假设，以更好地检查最终产生的群体偏好。这种方法的优点是，在存在偏好约束和现有联盟结构的情况下，结果为战略提供了改进的方法。该模型基于新的，融合的技术领域中技术经理的需求而建立。使用运筹学技术对模型进行正式分析。然后，我们将该模型应用于信息学，生物技术和纳米技术融合领域中的代表性技术管理问题。

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