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Analyzing technological threats and opportunities in wireless data services

机译：分析无线数据服务中的技术威胁和机遇

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The ability to assess the threat and opportunity that technological innovations pose to an organisation's profitability, growth and survival has become one of the key elements in the development of offensive and defensive innovation strategies. Central to this process of assessing technological threats and opportunities is the need to analyze various aspects of identified technological developments. A range of analysis techniques exists, and a number of these are discussed and simultaneously applied to a specific technological development. While threat and opportunity assessment is relevant to almost any company in any industry, it is especially relevant to industries characterised by high rates of volatility such as the communications industry. The technological development, which has been chosen to apply these analysis techniques to, is the offering of 2.5/3G wireless data services, which is currently of great significance in the communications industry. The point of view that is taken is that of a European mobile network operator (MNO) that needs to assess the threats and opportunities that this development poses to its business. The result shows that the analysis process leads to a better understanding of not only the identified developments, their driving forces and enablers, but also their possible impacts on the organisation. This greatly enables the extent to which developments represent a threat or opportunity for a specific organisation to be assessed. In the framework of the overall technological threat and opportunity assessment methodology, the results of the analysis process will feed into the strategy formulation process where possible organisational responses can be developed.
机译：评估技术创新对组织的盈利能力，增长和生存构成的威胁和机会的能力已成为制定进攻性和防御性创新战略的关键要素之一。评估技术威胁和机遇的过程的核心是需要分析已确定的技术发展的各个方面。存在多种分析技术，并且讨论了其中许多分析技术，并将其同时应用于特定的技术开发。尽管威胁和机会评估与任何行业中的几乎所有公司都相关，但它尤其与波动率高的行业（例如通信行业）相关。选择将这些分析技术应用于其中的技术发展是提供2.5 / 3G无线数据服务，该服务目前在通信行业中具有重要意义。采取的观点是欧洲移动网络运营商（MNO）的观点，该运营商需要评估这种发展对其业务造成的威胁和机遇。结果表明，分析过程不仅可以更好地理解已确定的发展，其驱动力和推动因素，而且还可以更好地了解其对组织的影响。这在很大程度上可以评估发展对特定组织的威胁或机会。在总体技术威胁和机会评估方法的框架内，分析过程的结果将输入到战略制定过程中，在此过程中可以制定可能的组织对策。

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