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Measurement framework for assessing disruptive innovations

机译：评估颠覆性创新的衡量框架

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摘要

Assessing potential disruptiveness of innovations is an important but challenging task for incumbents. However, the extant literature focuses only on technological and marketplace aspects, and most of the documented methods tend to be case specific. In this study, we present a multidimensional measurement framework to assess the disruptive potential of product innovations. The framework is designed based on the concept that the nature of disruptive innovations is multidimensional. Three aspects are considered, i.e., technological features, marketplace dynamics and external environment. Ten indicators of the three categories are proposed and then connected based on the conceptual and literature analysis. Three innovations, namely, WeChat (successful), Modularised Mobile Phone (failed) and Virtual Reality/Augmented Reality (ongoing), are selected as case studies. A panel of industrial experts with PhD degree in engineering is surveyed. The survey results are calculated and analysed according to the framework and then compared against the developments of the innovations. We also check the robustness of this framework by surveying other groups of people, and the results are nearly identical to the previous findings. This study enables a systematic assessment of disruptive potential of innovations using the framework, providing insights for decisions in product launch and resource allocation.
机译：对于现有企业而言，评估创新的潜在破坏性是一项重要但具有挑战性的任务。但是，现有文献仅关注技术和市场方面，并且大多数记录在案的方法往往是针对具体情况的。在这项研究中，我们提出了一个多维测量框架来评估产品创新的破坏性潜力。该框架基于颠覆性创新的本质是多维的概念而设计。考虑了三个方面，即技术特征，市场动态和外部环境。提出了这三个类别的十个指标，然后根据概念和文献分析将它们联系起来。案例研究选择了微信（成功），模块化手机（失败）和虚拟现实/增强现实（进行中）这三种创新。对具有工程博士学位的工业专家小组进行了调查。根据框架计算和分析调查结果，然后将其与创新的发展进行比较。我们还通过调查其他人群来检查此框架的稳健性，其结果与以前的发现几乎相同。这项研究可以使用该框架对创新的破坏潜力进行系统评估，从而为产品发布和资源分配决策提供见识。

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