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Assessing the interplay between crowdfunding and sustainability in social media

机译：评估众筹与社交媒体可持续性之间的相互作用

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摘要

This paper aims to assess the degree to which sustainability-oriented dimensions are integrated within the public discourse on crowdfunding in social media. Utilizing Social Media Analytics (SMA), we track discussions on crowdfunding in user-generated content published in social media. Based on an empirical material of 141,754 user-generated content, we identify 308 entries (0.21 percent) explicitly or implicitly relating to sustainability and 80 percent of these 308 entries came from professional actors. In this material, 37 sustainability-oriented campaigns are identified and 26 of them (70 percent) received one entry. Taken together, this paper adds to previous literature by assessing and describing the seemingly minor role played by social media with regards to the interplay between crowdfunding and sustainability.
机译：本文旨在评估在社交媒体上关于众筹的公众讨论中，以可持续发展为导向的各个维度被整合的程度。利用社交媒体分析（SMA），我们跟踪在社交媒体上发布的用户生成内容中的众筹讨论。根据141,754个用户生成的内容的经验材料，我们确定了308个条目（0.21％）与可持续性明确或隐含相关，而这308个条目中有80％来自专业参与者。在此材料中，确定了37个面向可持续性的运动，其中26个（占70％）获得了一项。综上所述，本文通过评估和描述社交媒体在众筹和可持续性之间的相互作用方面所起的次要作用，增加了以前的文献。

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