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Precision Medicine: Implications for value chains and business models in life sciences

机译：精密医学：对生命科学中的价值链和商业模式的启示

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Precision Medicine (PM) is expected to be one of the biggest revolutions of the upcoming years and not only in the healthcare industry. PM aims to prevent and treat disease on the basis of a person's unique genetic makeup, lifestyle habits, and environment. While the topic has attracted huge attention from scholars in the biomedical field of research, in contrast, literature in the field of business studies is almost absent. This in itself is surprising: this revolution implies a profound impact on the business models of companies and institutions as it pushes a new paradigm of sustainable development for healthcare and welfare systems at the global level. However, little is known about whether, to what extent, and in what direction these dynamics are impacting on the way organisations and value chains are managed, from research to care delivery. Our study addresses this gap: we discuss both theoretical arguments and empirical evidence from a multiple case study survey. Findings show that PM is a multi-faceted phenomenon grounded on novel forms of innovation eco-systems and bundled-based models. We reveal a dramatic shift in the value chain, which is moving upstream from recovery and surgery to prevention and monitoring.
机译：精准医学（PM）有望成为未来几年最大的革命之一，不仅在医疗保健行业。 PM旨在根据人的独特遗传构成，生活方式习惯和环境来预防和治疗疾病。尽管该主题引起了生物医学研究领域的学者的极大关注，但是相比之下，几乎没有商业研究领域的文献。这本身是令人惊讶的：这场革命对公司和机构的商业模式产生了深远的影响，因为它推动了全球医疗保健和福利系统可持续发展的新范例。但是，对于这些动力是否会影响到研究的范围和方向，从研究到护理提供，对组织和价值链的管理方式知之甚少。我们的研究解决了这一差距：我们从多个案例研究中讨论了理论论证和经验证据。研究结果表明，PM是一种多方面的现象，其基础是创新生态系统的新颖形式和基于捆绑的模型。我们揭示了价值链的巨大变化，它正在从恢复和手术向预防和监测的上游转移。

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