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Supporting entrepreneurs: The role of third-party endorsement in crowdfunding platforms

机译：支持企业家：第三方认可在众筹平台中的作用

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摘要

Third-party endorsements are appreciated in entrepreneurial ventures since they help signal the value of an idea and the trustworthiness of an entrepreneur. They contribute therefore to reducing 'information asymmetry', always present in an entrepreneur-investor relationship. However, the role of third-party endorsements in for-profit contexts might differ from that in prosocial contexts. In prosocial contexts, investors are interested not only in financial returns but also in creating a social impact. On the one hand, the endorsement might signal trustworthiness, while on the other, it might also signal that the entrepreneur already has some financial support and thus is less in need than an entrepreneur with no support at all. Investors seeking to maximize their social impact might perceive the social impact generated by funding an endorsed entrepreneur as smaller than the social impact created by funding an entrepreneur with no support at all. This study analyzes these contradictions through the lens of signaling theory and explores the role of third-party endorsements in the success of entrepreneurial projects in the context of online social crowdfunding. A comparison of different types of endorsements shows that having a pro bono endorsement provides the best equilibrium between the number of investors and dollars per investor.
机译：在创业企业中赞赏第三方认可，因为它们有助于发出想法的价值和企业家的可信度。因此，他们促成减少“信息不对称”，始终存在于企业家投资者关系中。但是，第三方认可在营利环境中的作用可能与个体上下文中的可能性不同。在ProSocial的背景下，投资者不仅在财务回报中感兴趣，而且在创造社会影响方面也感兴趣。一方面，认可可能是值得信赖的，而另一方面则可能发出企业家已经发出了一些财务支持，因此需要比企业家根本不支持的企业家。寻求最大化社会影响的投资者可能会感知通过资助认可的企业家产生的社会影响，该企业家小于资助企业家没有支持的社会影响。本研究通过信号理论的镜头分析了这些矛盾，并探讨了在线社会众群环境中创业项目成功的第三方认可的作用。不同类型的认可的比较表明，具有Pro Bono认可的备受资料提供了每投资者投资者数量和美元的最佳均衡。

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