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Corporate core values and social responsibility: What really matters to whom

机译:企业核心价值观和社会责任:对谁来说真正重要

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摘要

This study uses an innovative measure, the Semantic Brand Score, to assess the interest of stakeholders in different company core values. Among others, we focus on corporate social responsibility (CSR) core value statements, and on the attention they receive from five categories of stakeholders (customers, company communication teams, employees, associations and media). Combining big data methods and tools of Social Network Analysis and Text Mining, we analyzed about 58,000 Italian tweets and found that different stakeholders have different prevailing interests. CSR gets much less attention than expected. Core values related to customers and employees are in the foreground.
机译:本研究采用了创新措施,语义品牌得分,评估利益相关者在不同公司核心价值观中的利益。 在其他之外,我们专注于企业社会责任(CSR)核心价值陈述,以及他们从五类利益攸关方(客户,公司通信团队,员工,协会和媒体)收到的注意力。 结合了大数据方法和工具的社会网络分析和文本挖掘,我们分析了大约58,000条意大利推文,发现不同的利益相关者具有不同的盛行利益。 CSR的注意力远比预期的注意力得多。 与客户和员工相关的核心价值观在前景中。

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