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Business model theory-based prediction of digital technology use: An empirical assessment

机译：基于商业模式的数字技术使用预测：实证评估

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Firms invest heavily in their future use of digital technology to create and appropriate value and thereby survive and prosper. Such decisions regarding the future are part of a firm's foresight, which is a core element of a firm's dynamic capabilities. The contemporary toolbox for generating foresight is dominated by procedural methods, thus ignoring theory-based predictions of the future uses of digital technology. This paper presents the first empirical assessment of business model theory's ability to predict the future uses of digital technology by a given firm. Predictions for a specific niche of hemophilia firms are investigated. Outcomes related to these predictions are then observed. The results show the power of business model theory for deriving such predictions, implying that the managerial toolbox for foresight generation should be extended to include this theory. This study also provides several directions for further development of business model theory to increase its ability to account for value creation and appropriation from the use of digital technology.
机译：公司在其未来的数字技术使用中投入大量投资，以创造和适当的价值，从而生存和繁荣。关于未来的这种决定是公司远见的一部分，这是公司动态能力的核心要素。用于生成远见的现代工具箱是由过程方法主导的，从而忽略了基于理论的数字技术使用的预测。本文介绍了商业模式理论对特定公司预测数字技术未来使用能力的首次实证评估。研究了对血友病企业的特定性血淋力的预测。然后观察到与这些预测相关的结果。结果表明，业务模型理论导出此类预测的力量，这意味着应该扩展前瞻性一代的管理工具箱，以包括这个理论。本研究还提供了几个方向，以便进一步发展商业模式理论，以提高其解释价值创造和拨款的能力，从使用数字技术。

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