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Business model schema: business model innovation tool based on direct causal mechanisms of profit

机译：业务模型模式：基于直接因果机制的业务模型创新工具

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摘要

Defining business model as the logic/mode/way/framework to seek profit/money and glancing at the evolution of concept business, this paper develops a business model schema (BMS) as a holistic two-dimensions multi-level tool/method for business model innovation (BMI) based on the direct causal mechanisms of profit (DCMP). First, this paper takes DCMP as the logical/theoretical framework by which business model innovation process is identified and specified. And according to that process, it develops a BMS, illustrates an example of BMS to show up its practical usefulness, compares the similarities and differences between BMS and the existing powerful one business model canvas (BMC), and finally asserts that BMS must be a good and useful method in theory and practice because it stands on DCMP that ensures the genuine causality of profit and also it turns out practically useful, recalling the Kurt Lewin's maxim (1945), "There is nothing so practical as a good theory.
机译：将业务模型定义为寻求利润/金钱并浏览概念业务发展的逻辑/模式/方式/框架，本文开发了一种业务模型模式（BMS），作为一种全方位的二维多级工具/业务方法基于直接因果机制（DCMP）的模型创新（BMI）。首先，本文将DCMP作为逻辑/理论框架，通过该框架可以识别和指定业务模型创新过程。并根据该过程开发了BMS，举例说明了BMS以显示其实用性，比较了BMS与现有功能强大的一个业务模型画布（BMC）之间的异同，最后断言BMS必须是一个这是一种在理论和实践上非常有用的方法，因为它立足于DCMP，可以确保利润的真正因果关系，并且在实践中也很有用，他回想起了Kurt Lewin的格言（1945年），“没有什么比一个好的理论更实用。

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