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首页> 外文期刊>Technology analysis & strategic management >The Social Dynamics Of Expectations: The Interaction Of Collective And Actor-specific Expectations On Electronic Commerce And Interactive Television
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The Social Dynamics Of Expectations: The Interaction Of Collective And Actor-specific Expectations On Electronic Commerce And Interactive Television

机译：期望的社会动力：电子商务和互动电视上集体和演员特定期望的相互作用

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摘要

The article investigates three mechanisms by which expectation dynamics affect innovation processes. Empirically, it focuses on hype-disappointment cycles in electronic commerce and interactive television, drawing on results from qualitative case studies and secondary analysis. First, two specific ways by which collective, i.e. widely shared, expectations motivate and guide innovation actors are presented. These mechanisms serve as an explanation for the fact that often an impressively large number of heterogeneous actors accept and contribute to high-rising expectations. With reference to a third mechanism, it is shown that results of technological projects are subject to interpretative flexibility and, as such, are interpreted in the light of the same expectations they are supposed to 'validate'. Sudden changes of the consideration of certain technologies as promising or not are then explained as a result oj the interaction between collective expectations and expectations and outcomes at the project level.
机译：本文研究了期望动态影响创新过程的三种机制。从经验上讲，它利用定性案例研究和二级分析的结果，重点研究电子商务和交互式电视中的炒作失望周期。首先，提出了集体（即广泛共享）期望激励和指导创新参与者的两种具体方式。这些机制解释了这样一个事实，即大量异类参与者经常接受并促成高涨的期望。关于第三种机制，它表明技术项目的结果具有解释的灵活性，因此，它们是根据它们应该“验证”的相同期望进行解释的。然后，作为集体期望与期望和结果在项目级别之间相互作用的结果，解释了某些技术的前景突然改变的前景。

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