THE PRICE IS RIGHT

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THE PRICE IS RIGHT

机译：价格合理

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Cheap! Cheap! Cheap! That's the hungry cry of the marketplace. Faster is nice. Better is good. But cheap, cheap, cheaper is what fuels growth and accelerates market share. Innovation dangles the tantalizing promise of more for less. "More for less" is what customers say they want. Just ask Intel about its next-generation microprocessor or Merck about the impact of generic drugs on its bottom line. That's precisely why innovators have such a tortured relationship with price. Should they go for profit margins or for market share? Are they better off bundling in benefits or proffering discounts? How much of a premium can they command? What does it mean to say that the price is right?

机译：便宜的！便宜的！便宜的！那是市场的饥饿感。快一点很好。更好就是好。但是便宜，便宜，便宜才是增长的动力，并加速了市场份额。创新使更多的事半功倍地诱人。客户说他们想要的是“少花钱多办事”。只需向英特尔询问有关其下一代微处理器的信息，或向默克询问有关仿制药对其利润的影响。这就是为什么创新者与价格之间存在如此折磨的原因。他们应该追求利润率还是争取市场份额？它们是捆绑福利还是提供折扣更好？他们可以要求多少保费？说价格合适意味着什么？

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《Technology Review》 |2002年第3期|p.19|共1页
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正文语种 eng
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1. Chinese prices edge higher ahead of holiday China's domestic spot thermal coal prices edged slightly higher this week as producers maintained their selling prices amid continuing term negotiations with utilities, despite a fall in consumption at power plants. Argus assessed spot NAR 5,500 kcal/kg prices at 560 yuan/t fob Qinhuangdao, up by Yn1.50/t from last week. Prices in US dollar terms increased by $1.02/t to $81.61/t. [J] . Argus Coal Daily International . 2020,第12期

机译：中国价格优先于假期提高，中国国内现货热煤价格本周略高于略高，因为生产者在继续与公用事业公司继续谈判时保持销售价格，尽管在发电厂的消费下降。 Argus评估了Spot Nar 5,500 Kcal /公斤价格在560元/ T FOB Qinhuangdao，上周yn1.50 / t起来。美元条款的价格增长1.02 / t至81.61美元/吨。
2. Investigating relative impact of reference prices on customers'price evaluation in absence of posted prices: a case of Pay-What-You-Want (PWYW) pricing [J] . Preeti Narwal, J.K.Nayak Journal of Revenue and Pricing Management . 2020,第4期

机译：在没有发布价格的情况下调查参考价格对客户的相对影响：账面的支付案例（PWYW）定价
3. Agro-Economic ResearchRelationship between Wholesale Prices, Retail Prices Export Prices (Fob),Prices Realized by Farmers [J] . C.S.C. Sekhar, Yogesh Bhatt Agricultural Situation in India . 2017,第2期

机译：批发价格，零售价格出口价格（FOB）之间的农业经济研究关系，由农民实现
4. Equal Pricing or Free Pricing? The Pricing Strategies of B2C Platform [C] . Hou-ping Tian, Shuang Zheng, Chun-fang Jiang, IEEE International Conference on Industrial Engineering and Engineering Management . 2020

机译：平等定价或免费定价？ B2C平台定价策略
5. Pegging Input Prices to Output Prices | A Special Price Adjustment Clause in Long-term CO2 Sales Contracts in Enhanced Oil Recovery [D] . Gao, Shen. 2018

机译：将输入价格挂钩到输出价格增强采油量的长期二氧化碳销售合同中的特殊价格调整条款
6. Impact of Generic Price Linkage System and Reference Price System on prices of pharmaceuticals – comparison of Austria and Finland [O] . Jaana E Martikainen, Timo Maljanen, Hanna Koskinen, 2015

机译：通用价格链接系统和参考价格系统对药品价格的影响–奥地利和芬兰的比较
7. THE FIRST FOUR MINUTES: 50TH ANNIVERSARY EDITION * By Roger Bannister 2004. Stroud: Sutton Publishing Price 7.99. ISBN 0-75093-530-8 * A NEUROLOGIST'S TALE * By Edmund Critchley * 2001. Spennymoor: Memoir Club Price * Price 17.50. ISBN 1-84104-035-5 * STRIVING TOWARDS ELEGANCE * By Bryan Ashworth * 2004. Spennymoor: The Memoir Club * Price 14.95. ISBN 1-84104-087-8 * NEUROLOGICAL COSMOLOGY * By William Gooddy * 2000. London: Minerva Press * Price 00.00. ISBN 0-75411-287-X * NINDS AT 50 * By Lewis Rowland * 2003. New York: Demos * Price $44.95. Pp. 346. ISBN 1-888799-71-4 * AN ODYSSEYTHROUGH THEBRAIN, BEHAVIOR AND THE MIND * By Case H. Vanderwolf * 2003. Dordrecht: Kluwer Academic Publishers * Price 92 00 . ISBN 1-4020-7345-3 [O] . M. Trimble 2005

机译：前四分钟：50周年纪念版*由Roger Bannister 2004. Stroud：Sutton出版价格7.99。 ISBN 0-75093-530-8 *神经科医生的故事*由Edmund Critchley * 2001. Spennymoor：Memoir Club Price *价格17.50。 ISBN 1-84104-035-5 *努力参加优雅* By Bryan Ashworth * 2004. Spennymoor：Memoir Club *价格14.95。 ISBN 1-84104-087-8 *神经系统宇宙学*由William Booddy * 2000.伦敦：Minerva按*价格00.00。 ISBN 0-75411-287-X * Ninds at lewis rowland * 2003.纽约：演示*价格$ 44.95。 PP。 346. ISBN 1-888799-71-4 *奥布兰·赫兰，行为和思想*按案例H.Vanderwolf * 2003. DONDRECHT：KLLWER学术出版商*价格92 00。 ISBN 1-4020-7345-3

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