They say StarCraft was the game that changed everything. There had been other hits before, from Tetris and Super Mario Bros to Diablo, but when the American entertainment company Blizzard released its real-time science fiction strategy game in 1998, it wasn't just a hit-it was an awakening. Back then, South Korea was seen as more of a technological backwater than a major market. Blizzard hadn't even bothered to localize the game into Korean. Despite this, StarCraft-where players fight each other with armies of warring galactic species-was a runaway success. Out of 11 million copies sold worldwide, 4.5 million were in South Korea. National media crowned it the "game of the people."
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