Kickstarter, a New York City-based website originally founded to support creative projects, has become a force in financing technology startups. Entrepreneurs have used the site to raise hundreds of thousands of dollars at a time to develop and produce products. This crowdfunding model offers an alternative to traditional means of raising startup funds for some types of businesses, such as Web or design firms. Startups keep their equity, maintain full control over strategy, and gain a committed community of early adopters to boot.
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