Q. What is your take on the online shopping scenario?rnSM: The concept of shopping online is catching up these days, but still there is not much increase in numbers. Do you know, that out of 30 million Internet connections, only 2.5 million people actually shop online? These stats will improve in the near future, but that's the status as of now.rnQ. Does HomeShopi 8 plan to change Its existing online strategies?rnSM: We ourselves are trying to expand virtual retail by leveraging the Internet as well as print, mobile and TV. Web is not our only focus though it plays an important role. Our business model basically aims at eliminating the middlemen which we plan to do via web, print, and TV.
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