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Diffusing wireless applications in a mobile world

机译:在移动世界中传播无线应用

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Technology diffusion is an important area of academic research. Diffusion studies are valuable in shedding light on success factors, and provide learning points for businesses seeking to launch products or services into an uncertain market. This paper reviews the recent diffusion literature and highlights the limitations associated with retrospective population models of diffusion that tend to emphasize success and innovation whilst ignoring diffusion failure or 're-invention'. The paper argues that the focus on single artifacts or products rather than a bundle of technologies or services is unhelpful, particularly where complex products and services are concerned. Key variables are drawn from the literature to assess the diffusion of new technologies and services, and three cases are presented which illustrate the effectiveness of these variables in wireless technology applications: in agriculture, mobile payments, and telecare.
机译:技术传播是学术研究的重要领域。扩散研究对于阐明成功因素非常有价值,并为寻求将产品或服务推向不确定市场的企业提供学习点。本文回顾了最近的扩散文献,并强调了与扩散的回顾性种群模型相关的局限性,这些局限性往往强调成功和创新,而忽略了扩散失败或“重新发明”。该论文认为,仅关注单个工件或产品而不是关注技术或服务捆绑是没有帮助的,尤其是在涉及复杂产品和服务的情况下。从文献中提取了关键变量,以评估新技术和服务的扩散,并给出了三​​种情况,说明了这些变量在无线技术应用中的有效性:农业,移动支付和远程医疗。

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