Many of the terms that we as an industry have come to know and love will become irrelevant as many of the "next-generation" mobile broadband services move from the drawing board to the marketplace. We will no longer talk about ARPUs and MOUs as a mobile "subscriber" could very well be a camera, utility meter or an automobile. These new subscribers will make current ARPU metrics irrelevant as they will likely only generate a few cents per month and subscriber usage will be expressed in data traffic per month as opposed to voice traffic as this will be a key metric in determining operator profitability as mobile VoIP becomes commonplace over LTE.
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