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Indian SMEs eager to go mobile

机译：印度中小企业渴望移动

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SMEs in India lead in the adoption of several mobile applications and have the highest projected growth, according to a recent Ovum survey. Their willingness to pay, however, lags behind their eagerness to adopt. Expected growth in mobile data spending is lower than the expected growth in usage, which makes this market unique in terms of opportunities and challenges for applications suppliers. The growing need of employees for mobility is the main driver of the increasing mobility adoption by enterprises in India. Mobile employees need to keep in touch with their office, with other colleagues on the field, and with customers and contacts outside the company. The most important mobile applications are still mobile email and SMS/MMS. Of the SMEs polled, 70% claim they use SMS/MMS while more than 40% say they use mobile email. Another 25% expect to do so in the next two years. In that same period, salesforce and field-service automation applications have the highest projected growth, with about 30% of SMEs indicating a willingness to adopt. India also has one of the greatest opportunities for tracking and fleet management applications and mobile marketing with more than 25% of companies saying they're keen to introduce these.
机译：Ovum最近的一项调查显示，印度的中小企业在采用多种移动应用程序方面处于领先地位，并且预计增长最快。但是，他们的支付意愿落后于他们的采用意愿。移动数据支出的预期增长低于使用率的预期增长，这使该市场在应用程序供应商面临的机遇和挑战中独树一帜。员工对出行需求的增长是印度企业越来越多地采用出行的主要驱动力。移动员工需要与他们的办公室，现场的其他同事以及公司外部的客户和联系人保持联系。最重要的移动应用程序仍然是移动电子邮件和SMS / MMS。在接受调查的中小企业中，有70％的人称他们使用SMS / MMS，而超过40％的人称他们使用手机电子邮件。另有25％的人希望在未来两年内这样做。同期，salesforce和现场服务自动化应用程序的增长率最高，其中约30％的中小型企业表示愿意采用。印度也是追踪和车队管理应用程序以及移动营销的最大机会之一，超过25％的公司表示他们渴望引入这些。

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