When analysts discuss the growth of the World Wide Web (WWW), analogies of the California Gold Rush invariably come to mind. Web page growth figures as high as 1000 percent have been cited by the Yankee Group to describe the scramble of organizations to become wired on the Internet. What began as a network initiative devoted to academic and government research has made its transition into the commercial realm and, with the advertising of uniform resource locators (URLs) on television and general print media, it has been thrust into the full view of the public eye.
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