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Demand-side broadband policy in the context of digital transformation: An examination of SME digital advisory policies in Wales

机译：数字转型背景下的需求方宽带政策：威尔士中小企业数字咨询政策的审查

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摘要

Increasing attention has been paid to the potential for demand-side policies to stimulate use of broadband networks. Such policies form part of the increasing digitalisation of the economy and wider society. This is an area where governments are also facing challenges in their efforts to maximise the efficiency and effectiveness of their policies. The paper sheds light on the impact that the transition towards digital has had on demand-side policies supporting the adoption of broadband and digital technologies by SMEs, and draws out the implications for policy, using a case study of Wales in the UK over a ten-year period. It shows that digitalisation has seen policy mechanisms and messages evolving as policy makers have created a more integrated and multi-channel approach to the delivery of advisory support to SMEs, but that the emergence of multiple types of actors (large digital platform businesses) and ongoing digitalisation are adding complexity to policies and their interaction with other forms of public and private business support.
机译：提高关注促进需求方政策的潜力，以刺激宽带网络的使用。这些政策构成了经济和更广泛的社会越来越多的数字化的一部分。这是各国政府在努力最大化其政策效率和效力方面的挑战也面临挑战。纸张揭示了对数字过渡的影响，即在支持中小企业采用宽带和数字技术的需求方政策的影响，并利用英国威尔士的案例研究来阐明对政策的影响 - 年期。它表明，随着政策制定者创造了更加集成和多渠道的咨询支持的咨询支持，越来越多的策略机制和消息所在的策略机制和消息的发展，而是多种类型的演员（大型数字平台业务）和正在进行的出现Digitalisation正在为政策和与其他形式的公共和私人业务支持的互动增加复杂性。

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