The role of network effects and consumer heterogeneity in the adoption of mobile phones: Evidence from South Africa

Grzybowski Lukasz

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The role of network effects and consumer heterogeneity in the adoption of mobile phones: Evidence from South Africa

机译：网络效应和消费者异质性在手机普及中的作用：来自南非的证据

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摘要

In this paper we analyze the role of network effects and consumer heterogeneity in the adoption of mobile phones. We estimate the decision to adopt a mobile phone using panel survey data of South African households between the years 2008 and 2012, which includes interviews with all adult household members. We construct variables which approximate network effects on the household level and find that the greater the number of mobile phones in the household, the greater the likelihood that the other household members will also adopt a mobile phone. Moreover, network effects depend on who in the household adopts a mobile phone. Without within-household network effects the penetration of mobile phones of 76.4% in 2012 would be lower by about 9.9 percentage points. The decision to adopt a mobile phone is also explained by observed and unobserved consumer heterogeneity. (C) 2015 Elsevier Ltd. All rights reserved.

机译：在本文中，我们分析了网络效应和消费者异质性在移动电话采用中的作用。我们使用2008年至2012年间南非家庭的面板调查数据（包括对所有成年家庭成员的访谈）来估计采用移动电话的决定。我们构造了一些变量，这些变量近似于家庭层面的网络影响，发现家庭中的移动电话数量越多，其他家庭成员也将采用移动电话的可能性就越大。而且，网络效应取决于家庭中谁使用手机。如果没有家庭内部网络的影响，2012年移动电话的普及率为76.4％，将降低约9.9个百分点。观察和未观察到的消费者异质性也解释了采用手机的决定。（C）2015 Elsevier Ltd.保留所有权利。

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来源
《Telecommunications Policy》 |2015年第11期|933-943|共11页
作者
Grzybowski Lukasz;
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作者单位

Telecom ParisTech, Dept Econ & Social Sci, F-75013 Paris, France|Univ Cape Town, Sch Econ, Fac Commerce, ZA-7701 Cape Town, South Africa;

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收录信息美国《科学引文索引》(SCI);美国《工程索引》(EI);
原文格式 PDF
正文语种 eng
中图分类
关键词
Mobile phones; Network effects; Consumer heterogeneity;

机译：手机;网络效应;消费者异质性;

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1. The role of network effects and consumer heterogeneity in the adoption of mobile phones: Evidence from South Africa (vol 39, pg 933, 2015) [J] . Grzybowski Lukasz Telecommunications Policy . 2016,第1期

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2. Consumer Acceptance of Mobile Marketing through Mobile Phones: A Case Study of South African University Students [J] . Gift Donga, Armstrong Kadyamatimba, Stanislous Zindiye, Information Technology Journal . 2018,第1期

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The role of network effects and consumer heterogeneity in the adoption of mobile phones: Evidence from South Africa

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