...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Telematics and Informatics >Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective
【24h】

Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective

机译：为什么人们购买虚拟商品？一种用途和满足（U＆G）理论观点

获取原文
获取原文并翻译 | 示例
   

获取外文期刊封面封底 >>

       
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Few literature studies have investigated the relationships between different uses and gratifications (U&Gs) of mobile instant messaging (MIM) apps, continuation, and purchase intentions. To address this gap, the researchers aimed to examine the influence of the content, social, process, and technology U&Gs of MIM on continuation intentions toward MIMs, and purchase intentions toward virtual goods available on MIMs. A comprehensive research model was developed based on the U&G theory, which was tested using cross-sectional data from 309 Japanese MIM users. The study considered six different U&Gs of MIM as independent variables and purchase intentions towards stickers and continuation intentions towards MIM as dependent variables. The study results suggest that exposure U&G has a significant positive association with MIM sticker purchase intentions. The entertainment and affection U&G are positively associated with continuation intentions towards MIM use. The study contributes to the literature by investigating U& Gs that motivate MIM users to have both positive purchase intentions toward virtual goods, such as stickers, and continuation intentions toward MIMs. The study has significant theoretical and practical implications for both researchers and practitioners who are interested in virtual goods, the virtual economy, MIM apps, social media, new media, and the service economy.
机译：很少有文学研究已经调查了移动即时消息（MIM）应用程序，延续和购买意图的不同用途和满足（U＆GS）之间的关系。为了解决这一差距，研究人员旨在审查MIM对MIMS继续意图的内容，社会，过程和技术U和GS的影响，并在MIMS上提供的虚拟商品购买意图。基于U＆G理论开发了一个综合研究模型，该模型使用来自309名日本MIM用户的横截面数据进行了测试。该研究将六种不同的U＆GS为独立变量以及对贴纸的持续购买的意图和依赖于依赖变量。研究结果表明，暴露U＆G与MIM贴纸购买意图具有显着的积极关系。娱乐和情感u＆g与MIM使用的持续意图正相关。该研究通过调查激励MIM用户对虚拟商品的阳性购买意图，如贴纸，与MIMS的持续意图进行促进u＆g。该研究对对虚拟商品，虚拟经济，MIM应用，社交媒体，新媒体和服务经济感兴趣的研究人员和从业者来说具有显着的理论和实践意义。

著录项

  • 来源
    《Telematics and Informatics》 |2020年第10期|101376.1-101376.11|共11页
  • 作者

    Kaur Puneet; Dhir Amandeep; Chen Sufen; Malibari Areej; Almotairi Mohammad;

  • 作者单位

    Aalto Univ Dept Ind Engn & Management Espoo Finland|North West Univ Optentia Res Focus Area Vanderbijlpark South Africa;

    North West Univ Optentia Res Focus Area Vanderbijlpark South Africa|Lappeenranta Univ Technol Sch Business & Management Lappeenranta Finland;

    North West Univ Optentia Res Focus Area Vanderbijlpark South Africa|Natl Taiwan Univ Sci & Technol Grad Inst Digital Learning & Educ Taipei Taiwan;

    Princess Nourah Bint Abdulrahman Univ Coll Engn Riyadh Saudi Arabia|King Abdulaziz Univ Fac Comp & IT Dept Comp Sci Jeddah Saudi Arabia;

    King Saud Univ Coll Business Adm Riyadh Saudi Arabia;

  • 收录信息 美国《工程索引》(EI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Continuation intentions; Mobile instant messaging; Purchase intentions; Social media; Uses and gratifications;

    机译：延续意图;移动即时消息;购买意图;社交媒体;用和满足;

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号