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The perceived importance of credibility cues for the assessment of the trustworthiness of online information by visitors of health- related websites: The role of individual factors

机译：可信度提示对于健康相关网站的访问者评估在线信息的可信赖性的重要性：各个因素的作用

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摘要

The varying quality of information available on the internet has increased the need for the assessment of the trustworthiness of online information. This need can be even more pressing in the consideration of information that has the potential to harm one's health. This study examined the perceived importance of credibility cues for the assessment of the trustworthiness of online information among visitors of websites focused on nutrition, dieting, and fitness. Using cross-sectional survey data from 695 Czech respondents aged 13-62 (84% females), four credibility components were identified. The most important for the assessment of trustworthiness was reported as the surface component, followed by external sources, author-oriented component, and feedback. An examination of the links with individual factors showed that the perceived importance of these components was linked to demographics, online experiences, and the motivation for visiting the websites. The surface component was more important for women and those with the motivation to lose weight; external sources were more important for those with higher education, author-oriented component was more important for those who are more active online and who have motivation to lose weight and improve their health; and feedback was more important for visitors with weight-loss motivation. The findings are discussed with regard to the role of diverse credibility cues for trustworthiness assessment, inter-individual differences, and the implications for praxis.
机译：Internet上可用信息质量的变化增加了对在线信息的可信度进行评估的需求。考虑到可能危害人身健康的信息时，这一需求可能更加迫切。这项研究检验了可信度提示对于评估营养，饮食和健康状况的网站访问者中在线信息的可信赖性的重要性。使用来自695位13-62岁捷克受访者（84％女性）的横断面调查数据，确定了四个可信度要素。评估可信度最重要的是表面要素，其次是外部来源，面向作者的要素和反馈。对具有各个因素的链接的检查表明，这些组件的感知重要性与人口统计资料，在线体验以及访问网站的动机有关。表面成分对女性和有减肥动机的女性更为重要。外部资源对于受过高等教育的人来说更重要，面向作者的部分对于那些更在线上活跃并且有减肥和改善健康动机的人们更重要；对于有减肥动机的游客来说，反馈更为重要。讨论了有关发现的各种线索，这些信度对于可信赖性评估，个人之间的差异以及对实践的影响。

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