Tracking the ratings revolution

Torin Douglas

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Tracking the ratings revolution

机译：追踪收视率革命

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When I started writing aboul TV audience research 40 years ago, there were just three TV channels and only one of them carried advertising. There was no television in the morning or after midnight and most homes had only one TV set. The video cassette recorder had not reached the home; satellite and cable TV were a long way off; and the internet had hardly been imagined. In those days, audience measurement was pretty straightforward. Yet there were still heated disputes about how many people were viewing at any one time, what they were watching and what sort of people they were, in terms of income and social class.

机译：40年前，当我开始撰写令人讨厌的电视观众研究报告时，只有三个电视频道，其中只有一个进行广告宣传。早上或午夜之后没有电视，大多数房屋只有一台电视机。盒式磁带录像机尚未到达家中。卫星电视和有线电视距离很远。几乎没有人想到过互联网。在那些日子里，受众测量非常简单。然而，就收入和社会阶层而言，一次有多少人在观看，他们在观看什么以及他们是什么样的人，仍然存在着激烈的争论。

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《Television》 |2014年第2期|22-23|共2页
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Torin Douglas;
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Tracking the ratings revolution

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