The Korean Academy of Marketing Science (KAMS) and the US-based International Textile and Apparel Association (ITAA) will jointly hold a symposium on globalisation and fashion marketing at COEX Seoul, Korea on July 19-22, this year. This theme of 'Globalisation and Fashion Marketing' is to emphasize the need for educators and business leaders to recognize, appreciate and understand the significance of fashion marketing in different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies.
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